Your website requirements will vary when it comes to storage, security and special features depending on whether you are a start-up business with a small customer base or a well-established brand with a large customer following. So you need to be very careful when you are choosing a web hosting provider. You need to think about your budget and how you are planning for your business to expand in the future.
You first need to choose a web hosting type such as shared hosting, dedicated hosting, VPS hosting, cloud hosting etc. which will depend on the amount of traffic you are expecting and the type of website you are building. For a smaller site with a limited budget, shared hosting is more suitable. For businesses with high traffic and increased storage and security demands, dedicated hosting or VPS hosting or Cloud hosting is a better fit. If you are using WordPress, it is best to go for a WordPress hosting provider. You also need to look at uptime scores and server reliability. You need to have your website stay online continuously without crashing. The standard for uptime is 99.95% so you have to avoid any web hosting service that offers less than 99%. There are certain errors that may come up such as 403 forbidden error, 404 Not Found, 400 Bad Request etc. These errors can cost your business as a potential customer will not wait for a page that takes a long time to load. Or when there is an error that prevents the website from working, a user will look elsewhere for the product or service. You need to select a web hosting provider that responds to these issues quickly.
Another thing you need to check is whether you can upgrade the server at a later date. You need to plan for the future needs of your website as well. When traffic picks up, you need to accommodate it so that the site doesn’t slow down. You will be able to find more upgrading facilities when you go for a VPS or dedicated hosting plan. The flexibility of upgrading the server can be limited when it comes to shared hosting. There will be a price for signing up and renewing that will be unique to different web hosting services. You can check the pricing of different web hosts to get an idea of the ballpark figure. The renewal price is generally more than the initial payment. So you need to check whether the price increase that they have is reasonable and whether you can afford to go for that range.
You can also check whether the web hosting provider has a refund policy or a free trial for you to test their features. If you are a start-up company that has a limited budget, choosing a web host with a refund policy can be a good idea for any budget issues that come up in the future. You can also check whether the hosting plan fits the needs of your website by testing the free trial. Some web hosting services have a cancellation fee so you need to check for these conditions before you take the plunge.